SPANXshape™ Swim Pique Plunge One-Piece

Agua by Agua Bendita Ebano Bougainvillea One-Piece Swimsuit

Thom Browne pinstriped swim shorts

Marine Serre Moon-embroidered sports bra

SPANXshape™ CoreLuxe 7/8 Leggings with Full-Tummy Compression

Miu Miu Wander matelassé tote bag

BVLGARI Serpenti Forever BV40044I Sunglasses620

digchic-spotlight-instagram-weekly-highlights-3017680

May 26 –  June 1

<h1 style="line-height: 1;">This Week’s Instagram Highlights</h1><ul><li style="line-height: 2;">Hailey Bieber’s skincare brand Rhode was acquired by e.l.f. Beauty for $1 billion, marking a major move to capture Gen Z consumers and expand in the global beauty market;</li><li style="line-height: 2;">Miami Swim Week showcases the latest global swimwear trends with star-studded runway shows and a strong focus on diversity and lifestyle fashion;</li><li style="line-height: 2;">Promotions related to gyms have increased;</li><li style="text-align: left; line-height: 2;">Engagement with unboxing videos has grown significantly, with SHEIN clothing being particularly popular.</li></ul>—————————————————————————————————————————————————————————————————————————————————————————<h1 style="line-height: 1;">In-Depth Insights</h1><ul><li style="line-height: 1.5;">Hailey Bieber</li></ul><img src="https://imgs.digchic.com/20250612/f64c6278-c2e6-43e3-9c6f-3922dac3bdcc.jpg" alt="" data-href="" style="width: 100%;">On May 28, 2025, U.S. cosmetics giant e.l.f. Beauty announced it would acquire Hailey Bieber’s skincare brand Rhode for a staggering $1 billion, marking one of the most high-profile acquisitions in the beauty industry in recent years.💼 Acquisition DetailsThe deal includes $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in performance-based payouts over the next three years. Rhode will continue operating as an independent brand. Hailey Bieber will retain her role as Chief Creative Officer and Head of Innovation and will also serve as a strategic advisor, continuing to lead product development and brand direction.🌱 Rhode’s Growth JourneyFounded in 2022, Rhode quickly gained popularity for its “minimalist skincare” concept. Its bestselling products include the Peptide Glazing Fluid and Barrier Restore Cream, with a focus on skin-friendly, vegan, and cruelty-free formulas. In the 12 months leading up to March 2025, Rhode generated $212 million in net sales. Much of its success can be attributed to Hailey Bieber’s influence on social media, especially through the “glazed donut skin” trend on TikTok.📈 Strategic Significance for e.l.f.Founded in 2004, e.l.f. Beauty is known for its affordability and innovation. In recent years, it has expanded its product portfolio through acquisitions such as Well People, Naturium, and Keys Soulcare. The Rhode acquisition will further solidify its presence in skincare and cosmetics, particularly among Gen Z consumers. e.l.f. plans to introduce Rhode to Sephora stores in North America and the UK by the end of 2025, expanding its retail footprint.🌍 Industry ImpactThis acquisition highlights not only the business potential of celebrity-founded brands but also the beauty industry’s focus on fast-growing labels. Rhode’s success is now seen as on par with brands like Kylie Jenner’s Kylie Cosmetics and Selena Gomez’s Rare Beauty. Following the announcement, e.l.f.’s stock surged by 24%, indicating strong investor confidence in the strategic move.—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Miami Swimming Week</li></ul>Miami Swim Week is one of the most influential swimwear and resort fashion events in the world, held every summer in Miami Beach, Florida, USA. The event brings together designers, models, brands, media, and fashion enthusiasts from around the globe to showcase the latest swimwear trends and design concepts.Event Overview for 2025<ul><li style="text-align: left; line-height: 2;">Dates: May 28 – June 1, 2025</li><li style="text-align: left; line-height: 2;">Main Venues: South Beach</li><li style="text-align: left; line-height: 2;">Organizers: Paraiso Miami Beach, Art Hearts Fashion, among others</li><li style="text-align: left; line-height: 2;">Activities: Over 100 runway shows, more than 20 satellite events, brand launches, industry panels, and parties</li></ul><img src="https://imgs.digchic.com/20250612/1f28ce39-348d-4c10-b6cd-5804424f4142.png" alt="" data-href="" style="">Featured Products You’ll Love —————————————————————————————————————————————————————————————————————————————————————————<ul><li style="line-height: 2;">GRWM Routine</li></ul><img src="https://imgs.digchic.com/20250612/f69a752c-5ca3-4e19-bd93-6f54d84b41a7.png" alt="" data-href="" style="">GRWM + Routine（GRWM = Get Ready With Me）<ul><li style="text-align: left; line-height: 2;">Strong lifestyle appeal: It creates an “ideal daily vibe” that viewers find aspirational.</li><li style="text-align: left; line-height: 2;">Product promotion potential: Creators can naturally introduce skincare, makeup, perfume, and accessories.</li><li style="text-align: left; line-height: 2;">Relaxing content flow: Especially on TikTok, pairing with soft music and slow-paced visuals makes it highly engaging.</li></ul>—————————————————————————————————————————————————————————————————————————————————————————<ul><li style="text-align: left; line-height: 2;">Gym</li></ul>Promotions related to gyms have increased, covering categories such as fitness classes, fitness foods (like fat-loss meals and protein powder), and workout apparel (mainly Alo yoga pants).<img src="https://imgs.digchic.com/20250612/8806b7ed-3454-45ad-9347-698cb0ab7150.png" alt="" data-href="" style="">Featured Products You’ll Love —————————————————————————————————————————————————————————————————————————————————————————<ul><li style="line-height: 2;">Unboxing</li></ul>Unboxing video volume has slightly declined, but engagement has increased significantly, mainly focused on SHEIN clothing, Temu home products, and the Elden Ring collector’s edition.<img src="https://imgs.digchic.com/20250612/8fa65699-0974-4367-b966-5670d4dd72b4.png" alt="" data-href="" style="">Featured Products You’ll Love —————————————————————————————————————————————————————————————————————————————————————————These trends highlight the ever-evolving landscape of affiliate marketing, where influencer-driven brand moves, event marketing, and emerging content formats play pivotal roles in shaping consumer behavior. Stay tuned for more insights from <a href="https://www.digchic.com/" target="_blank">DigChic</a> as we continue to track key trends and developments in the affiliate marketing space.

DigChic Spotlight: Instagram Weekly Highlights 

<h1>Beyond Everyday Beauty | Bold Looks from Celebrities, Fans, and Subcultures Background and Objective</h1>While natural and everyday makeup styles continue to dominate the mainstream, non-everyday makeup—characterized by bold colors, experimental textures, and artistic expression—has always held a firm and irreplaceable place in the beauty world. This makeup style isn’t just about aesthetics; it’s a powerful medium for self-expression, individual identity, and emotional storytelling.Non-daily looks often emerge in specific social contexts—such as red carpet events, concerts, festivals, or social media challenges—where people are encouraged to break from routine and visually project their mood, attitude, or affiliations. Whether it’s a glitter-drenched eyelid, a sculptural eyeliner design, or metallic body makeup, these moments offer freedom from conventional beauty norms and invite experimentation. The rising visibility of statement makeup on Instagram underscores a growing appetite for more than just polished natural beauty—it reveals a desire to stand out, be seen, and be different. This report explores the rising popularity of non-everyday makeup, using Instagram data to identify trend dynamics, consumer behavior, and marketing opportunities within the color cosmetics sector.Data Overview<ul><li style="text-align: left;">Platform: Instagram</li><li style="text-align: left;">Timeframe: April 1, 2025 – May 31, 2025</li></ul><h2>Red Carpet Makeup: Why It Captivates and How It Converts</h2>May marks the peak season for major global fashion and entertainment events such as the Met Gala and Cannes Film Festival. These annual spectacles are no longer just celebrity showcases—they serve as a powerful source of beauty inspiration that shapes emerging trends. <ul><li style="text-align: left;">Posts related to Cannes Film Festival makeup surged by +2,800% in May.</li><li style="text-align: left;">Met Gala beauty content skyrocketed by over +12,100% during the same period.</li></ul> <div data-w-e-type="ProductCardDPL"
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 </div> <h3>Why Red Carpet Looks Attract Massive Attention</h3><ol><li style="text-align: left;">Artistic Impact &amp; Visual Power These looks prioritize experimental aesthetics—bold colors, intricate details, and dramatic finishes. Example: At the 2024 Met Gala, Doja Cat’s silver metallic look with full-face crystals became a viral moment, praised for its avant-garde style.</li></ol><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=Nzg5YzViOWRlYWY4N2Q2ZjVlZWUyMTMxYzBiOTU3N2NfUGtpU0cwZTNBcWtUdFNpTHFzM1NGSUNKQ1VxdlcyNGZfVG9rZW46WEJuNmJ2bENqb0I5ek14cGNaRGN2Zm1IbjljXzE3NDk2MDg0NTc6MTc0OTYxMjA1N19WNA" alt="" data-href="" style="width: 50%;"><ol><li style="text-align: left;">Celebrity Influence and Trend Authority Created by top-tier makeup teams, red carpet looks are often interpreted as the next wave in beauty trends. Example: Rihanna’s iconic red lips and glowing complexion have set global standards for event makeup.</li><li style="text-align: left;">Scarcity and Event-Driven Buzz These appearances are rare and exclusive to major events like the Met Gala, Oscars, or Cannes—creating natural hype and replicability desire. </li></ol><div data-w-e-type="ProductCardDPL"
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 </div> <h3>What Happens on Social Media: The Celebrity-Inspired Makeup Effect</h3><h4>Case: Bella Hadid’s “Honey Smokey Eye” at Cannes 2025</h4><img src="https://imgs.digchic.com/20250611/f83d5fad-0d60-4ee9-8d3c-72e33dd89bfc.PNG" alt="" data-href="" style="width: 100%;"><ul><li style="text-align: left;">Sparked massive interest from beauty creators.</li><li style="text-align: left;">Influencers and professional artists on Instagram began posting tutorials and recreations.</li><li style="text-align: left;">Tag volume and engagement: surged within 24 hours of her appearance.</li></ul><h4>Viral Collab Example: Colorpop × @indigotohell</h4><img src="https://imgs.digchic.com/20250611/0dacefd3-7342-46c1-b8c5-d037a8dee241.PNG" alt="" data-href="" style=""/><ul><li style="text-align: left;">Content Format: Creative celebrity-style parody makeup (e.g., female celebrity faces + bodybuilder body).</li><li style="text-align: left;">Engagement: Each post garnered exceptionally high reach and saved counts.</li><li style="text-align: left;">Marketing Insight: Collabs with edgy creators amplify campaign visibility and authenticity.</li></ul><h2>Concert Makeup: A Stage for Self-Expression and Brand Activation</h2><h3>What Makes Concert Makeup So Shareable?</h3><table style="width: 100%;"><tbody><tr><td colspan="1" rowspan="1" width="auto" style="text-align: center;">Feature</td><td colspan="1" rowspan="1" width="auto" style="text-align: center;">Description</td></tr><tr><td colSpan="1" rowSpan="1" width="auto">Visual Drama</td><td colSpan="1" rowSpan="1" width="auto">Eye-catching looks like glitter eyes, neon liners, and rhinestones perform well under stage lights and on-screen.</td></tr><tr><td colSpan="1" rowSpan="1" width="auto">Fan-Driven Creativity</td><td colSpan="1" rowSpan="1" width="auto">Fans replicate their idol’s look or design inspired versions to attend concerts—turning makeup into a badge of loyalty.</td></tr><tr><td colSpan="1" rowSpan="1" width="auto">Social Media Virality</td><td colSpan="1" rowSpan="1" width="auto">Selfies, tutorials, and hashtags trend rapidly. Looks are optimized for Reels, TikTok, and Stories.</td></tr><tr><td colSpan="1" rowSpan="1" width="auto">Marketing Opportunity</td><td colSpan="1" rowSpan="1" width="auto">Concert seasons offer fertile ground for themed product drops, influencer activations, and co-branded kits. </td></tr></tbody></table><hr/><img src="https://imgs.digchic.com/20250611/f5add0a8-e9bd-466b-b327-4753156bc7c0.png" alt="" data-href="" style=""/><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=N2IxZTIyZjc3ZTA0MmNlZWQ0ZDZmOGI1ZjNmMzM4MTRfTkVYRmJERHlDeGJQZ29MOGVBZ3BGZXBQU2tmdjRVQnVfVG9rZW46SFBxNWJmVkdKb1FlTXZ4S0RpOWNTTG15bmtmXzE3NDk1MzY0NTM6MTc0OTU0MDA1M19WNA" alt="" data-href="" style="width: 100%;"/><h3>Implications for Brands</h3><ul><li style="text-align: left;">Limited-edition tour-themed makeup kits aligned with artist styles (e.g., glitter palettes, bold lipsticks).</li><li style="text-align: left;">Collaborations with fan makeup creators boost engagement and credibility.</li><li style="text-align: left;">Timely releases around concert tours drive urgency and social sharing.</li></ul><h2>Subcultural Makeup: Bold Looks from the Fringe Going Mainstream</h2>A third major source of non-everyday makeup inspiration stems from subcultural aesthetics—including Gothic, cosplay, Y2K, e-girl, and retro pin-up styles. These looks are often deeply expressive, visually striking, and rooted in identity, community, or fantasy. They challenge mainstream beauty norms and create highly distinctive visual codes. Key Features: Identity-Driven and Visually Iconic <ul><li style="text-align: left;">Gothic Makeup: Characterized by dark lipsticks, smoky or exaggerated eye looks, pale foundations, and a dramatic, melancholic tone. Often linked to rebellion, mystery, and nonconformity.</li><li style="text-align: left;">Cosplay Makeup: Focused on character transformation, featuring large-eye illusions, vivid colors, anime-inspired blush, false lashes, and themed accessories. Often appears at conventions or in themed content online.</li><li style="text-align: left;">Y2K / E-Girl Aesthetics: Combines early-2000s pop culture with TikTok-native elements—think graphic eyeliner, pastel cheeks, heart-shaped stickers, and shiny gloss.</li><li style="text-align: left;">Pin-Up Retro Makeup: Inspired by vintage femininity and empowerment, with signature red lips, sharp winged eyeliner, and polished hairdos.</li></ul><img src="https://imgs.digchic.com/20250611/3bd27830-9d24-449a-ad39-15d60a63e2b6.png" alt="" data-href="" style="width: 100%;"> Social Media Impact: From Niche to Viral<ol><li>These looks often originate in niche communities or hashtags on Instagram, but many have transitioned from subculture to trend. For example, usage of the hashtag #GothMakeup on Instagram surged over 350% from April to May 2025, gaining particular traction among Gen Z creators and gender-fluid influencers.</li></ol>Brand Case Studies: Embracing Subcultural Power <ul><li style="text-align: left;">NYX x Cosplay Collaborations: During the 2025 Anime Expo, NYX partnered with top cosplay creators to launch anime-inspired palettes and limited-edition glosses, generating over 1 million engagements on Instagram.</li></ul><img src="https://imgs.digchic.com/20250611/cc388d62-ce73-44c1-9e42-287b142a60f0.png" alt="" data-href="" style="width: 50%;"><ul><li style="text-align: left;">KVD Beauty: With its roots in Gothic aesthetics, KVD has maintained a consistent presence in the subcultural makeup scene, sponsoring goth-influencer content and reinforcing its edgy identity.</li></ul><img src="https://imgs.digchic.com/20250611/5fb155ef-6804-47f1-9198-1265348ca743.png" alt="" data-href="" style="width: 50%;"> <ul><li style="text-align: left;">SUVA Beauty: Known for neon liners and experimental pigments, SUVA targets e-girl, drag, and festival aesthetics, offering stage-worthy products that encourage playful self-expression.</li></ul><img src="https://imgs.digchic.com/20250611/7b0a0c5f-ea8e-4efb-8b5c-5923752c4d72.png" alt="" data-href="" style="width: 50%;">Marketing Value: Niche but High-Impact <div data-w-e-type="ProductCardDPL"
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 </div> Although subcultural styles may not dominate the mass market, they boast highly engaged, loyal, and expressive communities. For Gen Z and Alpha consumers, these makeup looks aren’t just for costume—they’re a part of daily identity. This opens up strong marketing opportunities for brands looking to:<ul><li style="text-align: left;">Tap into high-UGC potential (user-generated content)</li><li style="text-align: left;">Engage with emerging cultural micro-trends</li><li style="text-align: left;">Leverage non-traditional retail seasons (e.g., Halloween, anime conventions, cosplay events)</li><li style="text-align: left;">In short, subcultural makeup is not just a fringe movement—it’s a vibrant, influential force in today’s non-everyday beauty landscape.</li></ul><h2>Summary</h2>While natural and everyday makeup remains dominant, bold non-everyday makeup is gaining momentum as a form of self-expression and cultural participation. Red carpet events, concerts, and subcultural communities each contribute to the rise of visually striking, artistic looks that spark massive engagement on platforms like Instagram. From celebrity-inspired recreations to cosplay transformations and gothic aesthetics, these styles drive creativity, influencer content, and niche marketing opportunities—highlighting the growing potential of statement makeup in the color cosmetics market.

SEPHORA COLLECTION Colorful Glazed Blush 3.5g

Single Eyeshadow

Disco Eyeshadow

beyond-everyday-beauty-bold-looks-from-3016546

<h1>Beyond Everyday Beauty | Bold Looks from Celebrities, Fans, and Subcultures Background and Objective</h1>While natural and everyday makeup styles continue to dominate the mainstream, non-everyday makeup—characterized by bold colors, experimental textures, and artistic expression—has always held a firm and irreplaceable place in the beauty world. This makeup style isn’t just about aesthetics; it’s a powerful medium for self-expression, individual identity, and emotional storytelling.Non-daily looks often emerge in specific social contexts—such as red carpet events, concerts, festivals, or social media challenges—where people are encouraged to break from routine and visually project their mood, attitude, or affiliations. Whether it’s a glitter-drenched eyelid, a sculptural eyeliner design, or metallic body makeup, these moments offer freedom from conventional beauty norms and invite experimentation. The rising visibility of statement makeup on Instagram underscores a growing appetite for more than just polished natural beauty—it reveals a desire to stand out, be seen, and be different. This report explores the rising popularity of non-everyday makeup, using Instagram data to identify trend dynamics, consumer behavior, and marketing opportunities within the color cosmetics sector.Data Overview<ul><li style="text-align: left;">Platform: Instagram</li><li style="text-align: left;">Timeframe: April 1, 2025 – May 31, 2025</li></ul><h2>Red Carpet Makeup: Why It Captivates and How It Converts</h2>May marks the peak season for major global fashion and entertainment events such as the Met Gala and Cannes Film Festival. These annual spectacles are no longer just celebrity showcases—they serve as a powerful source of beauty inspiration that shapes emerging trends. <ul><li style="text-align: left;">Posts related to Cannes Film Festival makeup surged by +2,800% in May.</li><li style="text-align: left;">Met Gala beauty content skyrocketed by over +12,100% during the same period.</li></ul> <h3>Why Red Carpet Looks Attract Massive Attention</h3><ol><li style="text-align: left;">Artistic Impact &amp; Visual Power These looks prioritize experimental aesthetics—bold colors, intricate details, and dramatic finishes. Example: At the 2024 Met Gala, Doja Cat’s silver metallic look with full-face crystals became a viral moment, praised for its avant-garde style.</li></ol><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=Nzg5YzViOWRlYWY4N2Q2ZjVlZWUyMTMxYzBiOTU3N2NfUGtpU0cwZTNBcWtUdFNpTHFzM1NGSUNKQ1VxdlcyNGZfVG9rZW46WEJuNmJ2bENqb0I5ek14cGNaRGN2Zm1IbjljXzE3NDk2MDg0NTc6MTc0OTYxMjA1N19WNA" alt="" data-href="" style="width: 50%;"><ol><li style="text-align: left;">Celebrity Influence and Trend Authority Created by top-tier makeup teams, red carpet looks are often interpreted as the next wave in beauty trends. Example: Rihanna’s iconic red lips and glowing complexion have set global standards for event makeup.</li><li style="text-align: left;">Scarcity and Event-Driven Buzz These appearances are rare and exclusive to major events like the Met Gala, Oscars, or Cannes—creating natural hype and replicability desire. </li></ol> <h3>What Happens on Social Media: The Celebrity-Inspired Makeup Effect</h3><h4>Case: Bella Hadid’s “Honey Smokey Eye” at Cannes 2025</h4><img src="https://imgs.digchic.com/20250611/f83d5fad-0d60-4ee9-8d3c-72e33dd89bfc.PNG" alt="" data-href="" style="width: 100%;"><ul><li style="text-align: left;">Sparked massive interest from beauty creators.</li><li style="text-align: left;">Influencers and professional artists on Instagram began posting tutorials and recreations.</li><li style="text-align: left;">Tag volume and engagement: surged within 24 hours of her appearance.</li></ul><h4>Viral Collab Example: Colorpop × @indigotohell</h4><img src="https://imgs.digchic.com/20250611/0dacefd3-7342-46c1-b8c5-d037a8dee241.PNG" alt="" data-href="" style=""><ul><li style="text-align: left;">Content Format: Creative celebrity-style parody makeup (e.g., female celebrity faces + bodybuilder body).</li><li style="text-align: left;">Engagement: Each post garnered exceptionally high reach and saved counts.</li><li style="text-align: left;">Marketing Insight: Collabs with edgy creators amplify campaign visibility and authenticity.</li></ul><h2>Concert Makeup: A Stage for Self-Expression and Brand Activation</h2><h3>What Makes Concert Makeup So Shareable?</h3><table style="width: 100%;"><tbody><tr><td colspan="1" rowspan="1" width="auto" style="text-align: center;">Feature</td><td colspan="1" rowspan="1" width="auto" style="text-align: center;">Description</td></tr><tr><td colspan="1" rowspan="1" width="auto">Visual Drama</td><td colspan="1" rowspan="1" width="auto">Eye-catching looks like glitter eyes, neon liners, and rhinestones perform well under stage lights and on-screen.</td></tr><tr><td colspan="1" rowspan="1" width="auto">Fan-Driven Creativity</td><td colspan="1" rowspan="1" width="auto">Fans replicate their idol’s look or design inspired versions to attend concerts—turning makeup into a badge of loyalty.</td></tr><tr><td colspan="1" rowspan="1" width="auto">Social Media Virality</td><td colspan="1" rowspan="1" width="auto">Selfies, tutorials, and hashtags trend rapidly. Looks are optimized for Reels, TikTok, and Stories.</td></tr><tr><td colspan="1" rowspan="1" width="auto">Marketing Opportunity</td><td colspan="1" rowspan="1" width="auto">Concert seasons offer fertile ground for themed product drops, influencer activations, and co-branded kits. </td></tr></tbody></table><hr><img src="https://imgs.digchic.com/20250611/f5add0a8-e9bd-466b-b327-4753156bc7c0.png" alt="" data-href="" style=""><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=N2IxZTIyZjc3ZTA0MmNlZWQ0ZDZmOGI1ZjNmMzM4MTRfTkVYRmJERHlDeGJQZ29MOGVBZ3BGZXBQU2tmdjRVQnVfVG9rZW46SFBxNWJmVkdKb1FlTXZ4S0RpOWNTTG15bmtmXzE3NDk1MzY0NTM6MTc0OTU0MDA1M19WNA" alt="" data-href="" style="width: 100%;"><h3>Implications for Brands</h3><ul><li style="text-align: left;">Limited-edition tour-themed makeup kits aligned with artist styles (e.g., glitter palettes, bold lipsticks).</li><li style="text-align: left;">Collaborations with fan makeup creators boost engagement and credibility.</li><li style="text-align: left;">Timely releases around concert tours drive urgency and social sharing.</li></ul><h2>Subcultural Makeup: Bold Looks from the Fringe Going Mainstream</h2>A third major source of non-everyday makeup inspiration stems from subcultural aesthetics—including Gothic, cosplay, Y2K, e-girl, and retro pin-up styles. These looks are often deeply expressive, visually striking, and rooted in identity, community, or fantasy. They challenge mainstream beauty norms and create highly distinctive visual codes. Key Features: Identity-Driven and Visually Iconic <ul><li style="text-align: left;">Gothic Makeup: Characterized by dark lipsticks, smoky or exaggerated eye looks, pale foundations, and a dramatic, melancholic tone. Often linked to rebellion, mystery, and nonconformity.</li><li style="text-align: left;">Cosplay Makeup: Focused on character transformation, featuring large-eye illusions, vivid colors, anime-inspired blush, false lashes, and themed accessories. Often appears at conventions or in themed content online.</li><li style="text-align: left;">Y2K / E-Girl Aesthetics: Combines early-2000s pop culture with TikTok-native elements—think graphic eyeliner, pastel cheeks, heart-shaped stickers, and shiny gloss.</li><li style="text-align: left;">Pin-Up Retro Makeup: Inspired by vintage femininity and empowerment, with signature red lips, sharp winged eyeliner, and polished hairdos.</li></ul><img src="https://imgs.digchic.com/20250611/3bd27830-9d24-449a-ad39-15d60a63e2b6.png" alt="" data-href="" style="width: 100%;"> Social Media Impact: From Niche to Viral<ol><li>These looks often originate in niche communities or hashtags on Instagram, but many have transitioned from subculture to trend. For example, usage of the hashtag #GothMakeup on Instagram surged over 350% from April to May 2025, gaining particular traction among Gen Z creators and gender-fluid influencers.</li></ol>Brand Case Studies: Embracing Subcultural Power <ul><li style="text-align: left;">NYX x Cosplay Collaborations: During the 2025 Anime Expo, NYX partnered with top cosplay creators to launch anime-inspired palettes and limited-edition glosses, generating over 1 million engagements on Instagram.</li></ul><img src="https://imgs.digchic.com/20250611/cc388d62-ce73-44c1-9e42-287b142a60f0.png" alt="" data-href="" style="width: 50%;"><ul><li style="text-align: left;">KVD Beauty: With its roots in Gothic aesthetics, KVD has maintained a consistent presence in the subcultural makeup scene, sponsoring goth-influencer content and reinforcing its edgy identity.</li></ul><img src="https://imgs.digchic.com/20250611/5fb155ef-6804-47f1-9198-1265348ca743.png" alt="" data-href="" style="width: 50%;"> <ul><li style="text-align: left;">SUVA Beauty: Known for neon liners and experimental pigments, SUVA targets e-girl, drag, and festival aesthetics, offering stage-worthy products that encourage playful self-expression.</li></ul><img src="https://imgs.digchic.com/20250611/7b0a0c5f-ea8e-4efb-8b5c-5923752c4d72.png" alt="" data-href="" style="width: 50%;">Marketing Value: Niche but High-Impact Although subcultural styles may not dominate the mass market, they boast highly engaged, loyal, and expressive communities. For Gen Z and Alpha consumers, these makeup looks aren’t just for costume—they’re a part of daily identity. This opens up strong marketing opportunities for brands looking to:<ul><li style="text-align: left;">Tap into high-UGC potential (user-generated content)</li><li style="text-align: left;">Engage with emerging cultural micro-trends</li><li style="text-align: left;">Leverage non-traditional retail seasons (e.g., Halloween, anime conventions, cosplay events)</li><li style="text-align: left;">In short, subcultural makeup is not just a fringe movement—it’s a vibrant, influential force in today’s non-everyday beauty landscape.</li></ul><h2>Summary</h2>While natural and everyday makeup remains dominant, bold non-everyday makeup is gaining momentum as a form of self-expression and cultural participation. Red carpet events, concerts, and subcultural communities each contribute to the rise of visually striking, artistic looks that spark massive engagement on platforms like Instagram. From celebrity-inspired recreations to cosplay transformations and gothic aesthetics, these styles drive creativity, influencer content, and niche marketing opportunities—highlighting the growing potential of statement makeup in the color cosmetics market.

Beyond Everyday Beauty | Bold Looks from Celebrities, Fans, and Subcultures

Trixie Cosmetics Girl Talk 12-Pan Eyeshadow Palette

DOLCE & GABBANA That’s My Line! 24H Lasting Waterproof Eyeliner 0.55 ml

GLOW RECIPE Strawberry BHA Pore-Smooth Blur Drops 30ml 

Ren Clean Skincare Ready Steady Glow Daily AHA Tonic 250ml 

BRUNT The Marin Unlined (Soft Toe)

Ralph Lauren Purple Label Men's Tonal Plaid Pocket Square

digchic-spotlight-instagram-weekly-highlights-3012342

June 2 –  June 8

<h1 style="line-height: 1;">This Week’s Instagram Highlights</h1><ul><li style="text-align: left; line-height: 2;">June is Acne Awareness Month, during which organizations and brands work to raise public awareness about acne as a common skin concern.</li><li style="text-align: left; line-height: 2;">With the arrival of Pride Month, creators and brands are embracing rainbow-themed makeup to show support for the LGBTQ+ community.</li><li style="text-align: left; line-height: 2;">As Father’s Day approaches, businesses have begun promoting gift ideas — mainly focusing on home appliances and men’s fragrances.</li></ul>—————————————————————————————————————————————————————————————————————————————————————————<h1 style="line-height: 1;">In-Depth Insights</h1><ul><li style="line-height: 1.5;">Pride Month&amp;Rainbow Makeup</li></ul> <img src="https://imgs.digchic.com/20250611/0efb171f-81aa-4dc2-b764-961887473252.png" alt="" data-href="" style="">🌱 Pride MonthPride Month, celebrated every June, honors the LGBTQ+ community and champions love, identity, and equality. In the beauty industry, it’s also a powerful moment to celebrate self-expression, diversity, and inclusive beauty. Many brands show support through limited-edition Pride collections, creative makeup looks, and collaborations with LGBTQ+ creators, using beauty as a form of empowerment and visibility.📈 RainbowMakeupRainbowMakeup refers to makeup looks inspired by the colors of the rainbow, often used to celebrate diversity, creativity, and LGBTQ+ pride. These bold, colorful looks are popular on platforms like Instagram, TikTok, and YouTube, especially during Pride Month. Creators use vibrant eyeshadows, liners, and face paints to express individuality and support inclusion. Featured Products You’ll Love —————————————————————————————————————————————————————————————————————————————————————————<ul><li style="text-align: left; line-height: 1;">Acne Awareness Month</li></ul><img src="https://imgs.digchic.com/20250611/bf54bff1-ee0f-4017-9021-f82a7128aa4e.png" alt="" data-href="" style="width: 100%;">June 2025 is Acne Awareness Month. This month is dedicated to raising awareness about acne, a common skin condition that can significantly impact self-esteem and overall well-being. Acne Awareness Month provides an opportunity to educate individuals about the causes of acne, available treatments, and the importance of seeking professional help. <img src="https://imgs.digchic.com/20250611/5bc8a688-e3d3-43c5-b807-0179844cf254.png" alt="" data-href="" style="">Featured Products You’ll Love —————————————————————————————————————————————————————————————————————————————————————————<ul><li style="line-height: 1;">Father’s Day</li></ul><img src="https://imgs.digchic.com/20250611/cb9a9ca2-5e50-46ac-bda2-13f3cf4ed42f.png" alt="" data-href="" style="">Father’s Day is celebrated on the third Sunday of June in many countries around the world. It’s a day to honor and appreciate fathers and father figures for their love, guidance, and support. People often express their gratitude through heartfelt messages, gifts, and quality time together. In recent years, it has also become a time for brands to highlight fatherhood, family bonds, and thoughtful gifting.Featured Products You’ll Love —————————————————————————————————————————————————————————————————————————————————————————These trends highlight the ever-evolving landscape of affiliate marketing, where influencer-driven brand moves, event marketing, and emerging content formats play pivotal roles in shaping consumer behavior. Stay tuned for more insights from <a href="https://www.digchic.com/" target="_blank">DigChic</a> as we continue to track key trends and developments in the affiliate marketing space.

Magcubic Projector HY300 PRO 4K

Compact LED Mini Projector

Fantasy Butterfly Themed Gift Wrap Paper Roll

Vintage-Inspired Thick 120g Wrapping Paper

60 Pieces of Black Floral Gift Wrapping Paper

Soft and Warm Milk Velvet Multi-functional Blanket

USB Powered Electric Heating Belt

Putuo 3pcs Bohemian Wooden Wall Art Decor Set

Ivy Fake Vine with LED Copper Wire Lights

Artistic Lighthouse Night Light with Moon Projection

Men's Casual Hooded Parka

Men's Stylish Winter Warmth Jacket

Women's Casual Knitwear Set

kickstart-your-2025-with-temu-s-2864201

As the holiday bells chime and the new year starts, we invite you to embark on a journey of discovery with Temu. The platform, known for its diverse array of products and commitment to providing an enjoyable shopping experience, has curated a collection that will add a touch of magic to your festive celebrations.Illuminate Your World: As we journey through the enchanting nights of the holiday season, let Temu be your guide to a universe of lights and colors. Our selection of projectors is designed to transform any space into a personal sanctuary of visual delight.Magcubic Projector HY300 PRO 4K: Step into the future of home entertainment with the Magcubic Projector HY300 PRO. Boasting a 4K resolution and Android 11, this projector delivers a cinematic experience that's as close to the real thing as it gets. With 260 ANSI lumens and a wireless 5.0 connection, it's perfect for movie nights, gaming sessions, or even as a home office presentation tool. Priced from £49.96 to £180.96, it's an investment in quality time at home. <s> </s>Compact LED Mini Projector: For the adventurer in all of us, our Compact LED Mini Projector is a must-have. This portable gem is perfect for students, birthday gifts, or even as a Christmas present. It's easy to carry, making it ideal for outdoor camping, home theater, or office use. Compatible with USB, SD, and AV devices, it's a versatile gift that offers endless entertainment possibilities. Priced from £16.15 to £59.99, it's a gift that keeps on giving. Wrap Up the Perfect Gift: As the season of giving approaches, we at Temu have carefully curated a collection of wrapping paper that will elevate your gift-giving experience to new heights. Discover the art of wrapping with our exquisite range that promises to make every present a masterpiece.Fantasy Butterfly Themed Gift Wrap Paper Roll: Immerse your gifts in a world of enchantment with our Fantasy Butterfly Themed wrapping paper. This durable, creamy white paper is perfect for weddings, birthdays, Valentine's Day, Mother's Day, and Christmas. Its thick, tear-resistant craft paper ensures your presents are as beautifully wrapped as they are cherished. Priced from just £8.09 to £37.67, it's a small investment for a big impact. Vintage-Inspired Thick 120g Wrapping Paper: Add a touch of nostalgia to your gifting with our Vintage-Inspired wrapping paper. Its thick 120g quality makes it ideal for gifts, bouquets, and crafts. The vintage design is a delightful nod to the past, making your gifts stand out with a classic elegance. Available from £2.26 to £18.99, it's perfect for those who appreciate the charm of reminiscence. 60 Pieces of Black Floral Gift Wrapping Paper: For a modern and sophisticated touch, our 60 Pieces of Black Floral Gift Wrapping Paper with Magic Edges is semi-transparent and waterproof, making it suitable for flower shops, office gifts, birthdays, weddings, and more. Its classic elegance and practicality are a perfect match for any occasion. With prices ranging from £13.46 to £19.79, it's a stylish and practical choice for all your gifting needs. Keep Warm and Cozy: As the chill of winter sets in, it's time to embrace the season with warmth and comfort. At Temu, we've curated a selection of winter essentials designed to keep you cozy and comfortable, no matter how low the temperature drops. Soft and Warm Milk Velvet Multi-functional Blanket: Cuddle up in luxury with our Milk Velvet Multi-functional Blanket. This soft and warm blanket is perfect for snuggling on the couch, keeping your knees warm at your desk, or even as a shoulder blanket for those chilly evenings. With prices ranging from £10.17 to £12.79, it's an affordable way to add a touch of comfort to your winter. USB Powered Electric Heating Belt: Stay warm on the go with our USB Powered Electric Heating Belt. Featuring adjustable 3-temperature settings and a comfortable warm waistband, this heating belt is made from carbon fiber heating and mechanical control for a consistent and soothing warmth. The polyester fabric is gentle on the skin, making it suitable for men, women, and seniors. Priced from £10.00 to £26.34, it's a practical and portable way to keep the cold at bay.<s> </s>Decorate with Cheer: As we step into the heart of the season, it's the perfect time to refresh your living spaces with decorative accents that spark joy and warmth. At Temu, we've handpicked a collection of home decor items that will transform your surroundings into a sanctuary of comfort and style.Putuo 3pcs Bohemian Wooden Wall Art Decor Set: Elevate your walls with the Putuo Bohemian Wooden Wall Art Decor Set. This hollow craft collection features paintings with vases, plants, and banana leaves, offering a boho chic touch to your home or office. With a price range of £13.99 to £33.49, it's an affordable way to add a splash of personality to your decor. Ivy Fake Vine with LED Copper Wire Lights: Green up your space with our Ivy Fake Vine set, complete with 100pcs LED Copper Wire Lights. This artificial ivy strip is perfect for creating a lush, vibrant atmosphere in your bedroom, at weddings, parties, or even in your garden. Priced from £6.10 to £46.99, it's a versatile decoration that brings a touch of nature indoors. Artistic Lighthouse Night Light with Moon Projection: Navigate to dreamlandwith our Artistic Lighthouse Night Light. This USB-powered, rechargeable night light features a motion-sensing switch and a clear moon projection, creating a serene and peaceful ambiance in any room. Including a decorative boat model, it's a charming addition to your nightstand or child's room, priced from £11.97 to £58.79. <s> </s>Celebrate in Style: As 2025 kickstarts, it's time to celebrate the moments that matter with style and elegance. At Temu, we've curated a collection of fashion essentials that will help you look and feel your best, no matter the occasion.Men's Casual Hooded Parka: Brave the cold in style with our Men's Casual Hooded Parka. This thick, warm winter jacket features a zip-up front and long sleeves, providing both comfort and protection against the elements. Priced from £27.76 to £66.89, it's the perfect blend of functionality and fashion. Men's Stylish Winter Warmth Jacket: Stay warm and look sharp with our Men's Stylish Winter Warmth Jacket. This casual solid color jacket with a stand collar is hand washable, making it both convenient and stylish. With prices ranging from £29.13 to £182.34, it's an investment in quality and style that will last through many seasons. Women's Casual Knitwear Set: Cozy up in our Women's Casual Knitwear Set, featuring a solid color crew neck sweater and pants. Made from a soft polyester blend, this set is perfect for lounging or casual outings. Priced from £24.28 to £89.18, it's a versatile addition to any wardrobe. Stay Connected with the Temu Website: Don't miss out on our curated selections and special offers. Download the Temu Website for a personalized shopping experience that's always at your fingertips.As you browse through our collection, may you find joy in every discovery. We're here to make your holiday shopping a delightful adventure.Wishing you a season filled with warmth, joy, and wonderful finds！

✨Kickstart your 2025 with Temu's Enchanting Selection✨