Documentation

01
Macy’s
Case Study

CHALLENGE
Macy’s sought to broaden its social presence and enhance the engagement of the audience with premium influencers and creative content.
Actions
Leveraging high efficiency and innovative planning, DigChic adeptly promoted Macy's through perfect aligned premium creators with Macy's ethos and possessing a real rapport with their audience, ensured the campaign's authenticity and appeal.
A notable enhancement of Macy's brand image and a fortified connection with a broader audience can be seen through the powerful strategies.

CHALLENGE
Zappos is experiencing suboptimal conversion rates, prompting a strategic initiative to enhance these metrics and drive sales performance.
Actions
Enhanced Digital Visibility: DigChic websites featured with top banners and content, directing traffic towards Zappos' offerings.
Curated Best-Seller Promotions: Identified best-selling products for promotional campaigns, with the objective of elevating CTR.
Integrated Influencer Marketing: Incorporate a mix of posts, stories, and direct messages (DMs). Multi-touchpoint aims to consistently reach, thereby fostering purchase decisions.

CHALLENGE
Ulta Beauty aimed to enhance their marketing performance on new product launch campaign.
Actions
Leveraging high efficiency and innovative planning, DigChic adeptly promoted Macy's through Leveraging emerging big data technology, DigChic identified top-performing influencers on Instagram with a proven track record of high conversion rates.
Various content formats and angles to effectively showcase the functionality, benefits, shopping experience, and other dimensions of Ulta Beauty products, guiding customers towards online shopping on the Ulta Beauty platform.

CHALLENGE
As a top US baby & kids brand, Carter’s intend to increase its performance during sale season through creating partnerships with influencers.
Actions
Special campaign exposure in the theme of baby & kids, which involves various premium placements, effectively targeted consumers and influencers’ attention.
Perfectly-matched baby & kids influencers who had great performance previously working with other advertisers produced authentic content and drove incremental sales.

CHALLENGE
Coach Outlet aimed to expand its social reach and increase exposure in the market.
Actions
DigChic implemented a luxury marketing strategy by partnering with influencers who had a dedicated followers who have genuine passion for fashion products.
The DigChic website prominently featured Coach Outlet through banners and articles, ensuring high visibility within the fashion category.

CHALLENGE
Selfridges encountered the challenge of expanding its presence in the US&EU market.
Actions
DigChic implemented a strategic approach, creating authentic content like recommendation articles that showcased the brand's story and captivating outfit trends.
Selfridges gained increased visibility and engagement, ultimately driving growth and establishing a strong foothold in the competitive US&EU retail landscape.